Innovative Use
Signpost India live streams Maharashtra CM swearing-in ceremony on its bus shelters
By transforming iconic locations in Mumbai into hubs of democracy, the company ensured the city’s pulse synced with the state’s most awaited political event.
In a groundbreaking move that is set to redefine public engagement in civic events, Signpost India Limited stunned Mumbaikars today with its live telecast of the Maharashtra swearing-in ceremony across its dynamic media platforms. By transforming iconic locations in Mumbai into hubs of democracy, the company ensured the city’s pulse synced with the state’s most awaited political event.
Signpost India’s 50 bus shelters became a window into the state’s political heartbeat. The strategic placement and crystal-clear transmission captured the attention of lakhs, sparking impromptu gatherings and heated discussions as citizens from all walks of life stopped to watch history unfold.
“Our mission was to bring democracy closer to the people, turning everyday public spaces into platforms for collective engagement. This initiative is about more than just broadcasting an event; it’s about uniting people through the power of shared experiences,” said Mr. Girish Kulkarni, Chairman, Signpost India Limited.
Social media was abuzz within minutes. Hashtags like #SwearingInMumbai, #DemocracyLive, and #SignpostIndia trended across platforms, with citizens praising the company for making the event accessible beyond conventional media. Videos of crowds cheering during key moments and live reactions from citizens flooded the internet, making the initiative a viral sensation.
This bold step has left media houses and competitors alike pondering a crucial question: Is this the future of civic event coverage? With technology-driven platforms like Signpost India breaking barriers, live events may no longer be confined to living rooms and smartphones but become part of the city’s fabric itself.
For now, one thing is certain—today, Signpost India Limited didn’t just broadcast a ceremony; they created a moment, a movement, and a memory etched in Mumbai’s collective consciousness.
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