“India ka Naya Zyada”, TVS Jupiter’s new OOH campaign

TVS Motor Company has launched the all-new TVS Jupiter with a 360-degree campaign titled “India ka Naya Zyada” on TV, Print, OOH and Digital, highlighting the scooter’s superior value proposition across all aspects.  
 
To amplify this message, Coral Media has brought the campaign to life with a dynamic Out-of-Home (OOH) activation that positions the all-new TVS Jupiter as a standout solution for commuting.  
 
This campaign goes beyond traditional static billboards by incorporating striking motorised feature-helmets on the backseat of the displayed TVS Jupiter scooter that pop up and down, creating a unique visual experience for onlookers.  
 
Emphasising 29 best-in-class features like enhanced mileage, superior comfort, convenience, safety, and cutting-edge technology, it positions the TVS Jupiter as a revolutionary upgrade in the scooter market. The motion element was conceptualised to highlight one of the key features of the all-new TVS Jupiter, Double helmet storage —offering “More” to its riders. By integrating this mechanical movement into the OOH design, Coral Media has crafted a campaign that not only grabs attention but also interacts with the audience in a way that traditional billboards don’t.  
 
The OOH installations are strategically placed in high-visibility locations across bustling cityscapes, ensuring that the dynamic helmets become a focal point for both pedestrians and vehicle commuters. Coral Media’s use of motion technology, combined with bold visuals and strategic placements, creates a powerful, high impact presence for the TVS Jupiter brand.