Shwetal Basu joins Polycab India as Senior Vice President and Head of Brand and Marketing

Shwetal Basu has taken on the role of Senior Vice President and Head of Brand and Marketing at Polycab India, as per her recent announcement on LinkedIn. With over 15 years of experience in high-impact marketing roles across leading retail brands, Shwetal is set to drive Polycab’s marketing strategies and brand positioning to new heights. Her diverse experience across retail, marketing, and brand communication makes her an ideal fit to help strengthen Polycab’s brand in an increasingly competitive market. 

Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop. During this time, she led the company’s marketing, advertising, and communication strategies, steering the brand through a transformative period marked by a shift towards digitalization and omnichannel engagement. Shwetal played a pivotal role in enhancing Shoppers Stop’s consumer engagement, with a focus on crafting personalised customer experiences that blended both in-store and digital touchpoints. Her work there not only elevated the brand’s presence but also deepened customer loyalty and brand recall in a fast-evolving retail landscape. 

Prior to her tenure at Shoppers Stop, Shwetal held the position of Head of Marketing and Visual Merchandising at Metro Brands Limited for three years. At Metro Brands, she was responsible for managing the marketing efforts for a portfolio of well-known footwear brands, bringing her expertise in consumer behaviour and brand storytelling to the forefront. Shwetal’s ability to translate consumer insights into actionable strategies helped Metro Brands maintain its strong foothold in the competitive retail environment. 

Her journey in the retail industry began with a six-year stint at Aditya Birla Retail, where she served as Format Head of Marketing. In this role, she led the marketing strategies for various store formats under the brand, contributing to the growth and visibility of the company’s retail ventures. Her deep understanding of retail dynamics, combined with her sharp marketing acumen, allowed her to implement targeted campaigns that connected with diverse consumer segments. 

Shwetal’s extensive career in retail, combined with her proven ability to drive brand success, positions her as a valuable asset to Polycab India. As she steps into her new role, she is expected to lead the company’s marketing efforts with a strategic focus on expanding brand visibility and engaging a broader consumer base. Polycab, a leader in the electrical industry, stands to benefit from her innovative approach to brand building, consumer engagement, and integrated marketing. 

With her deep expertise in crafting brand narratives and her strong leadership skills, Shwetal Basu’s entry into Polycab India marks a significant milestone in the company’s ongoing journey of growth and innovation.