GSB Ganpati pandal witnesses festive OOH advertising boom

At the GSB Ganpati pandal, a wave of vibrant out-of-home (OOH) advertisements greeted devotees. This year, brands across sectors have seized the festive season as a golden opportunity to amplify their visibility, targeting the massive crowds that come out in celebration. The streets were filled with the energy of both religious devotion and commercial creativity, as companies aimed to catch the eye of worshippers and onlookers alike. 

Banks were particularly visible during the festivities, with major institutions like Yes Bank, Indian Bank, Union Bank, Central Bank, SBI, and Canara Bank all showcasing bold and colourful campaigns. Their ads promoted various banking products, from savings accounts to digital services, emphasising convenience and trust. The festive season offered these banks a prime chance to connect with customers emotionally, tying their brands to a time of prosperity and new beginnings. 

Beyond the banking sector, other key players were also hard to miss. LIC’s hoardings reminded everyone of the importance of financial security for families, while HP Gas placed an emphasis on home comfort and essential services. The marketing was cleverly timed to align with the festive mood, offering messages of stability and trust at a time when families come together in celebration. For brands like these, the procession was not just a religious event but a strategic moment to reinforce their presence in people’s minds. 

Fast-paced consumer brands like Zomato and Blinkit also joined in, with their eye-catching yellow and red ads promoting quick delivery services. With the hustle and bustle of the festival, these brands took the opportunity to promise convenience, positioning themselves as essential partners in modern, busy lifestyles. The blend of tradition and modernity was palpable in the way these brands used the festival to reach their audience, making it clear that the festive season has become a prime opportunity for OOH advertising.