Clutter-breaking OOH campaign by Vredestein

Vredestein, shaped by its European heritage of more than 110 years and driven by its aspiration to provide an ultimate driving experience, is setting the pace for the future of global tyre technology. Now in India, and continuing the legacy for the next generation, Apollo Tyres Ltd has launched one of the most impactful and highly visible OOH and DOOH campaigns for Vredestein brand. In a milieu of outdoor sites, the Vredestein campaign stands out as a visual delight with an innovative and impactful rendition of its product.

“Ideacafe which has conceptualised this campaign, in sync with Team Vredestein, is privileged to associate with the  brand that has a legacy of over a century of craftsmanship and has continuously refined the art of tyre innovation and performance, establishing itself as Europe’s premier tyre manufacturer. Vredestein’s values of ‘Setting the Benchmark’ and ‘Refined by Design’ is reflective in this highly impactful and clutter breaking Out of Home (OOH) campaign as well,” states the agency in a media release.

Speaking about this campaign, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd said, “For the first OOH campaign for the premium Vredestein brand in India we were looking at creating an impact. I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Speaking about the campaign, Nabendu Bhattacharya, CEO ideacafe.agency said, “We are so proud to have been associated with Vredestein and conceptualised what we believe to be a true clutter breaking creative effort for outdoors. Team Vredestein’s belief in setting new benchmarks resonated with us because of which this collective effort has been such a huge success”.

A premium European brand, Vredestein tyres, is manufactured at Apollo Tyres’ state-of-the-art facilities in India, and caters to the premium and luxury segment in passenger cars, while the two-wheeler tyres from the brand caters to the growing super biking segment in India. Vredestein brand is synonymous with premium styling and ultra-high performance, which are the two most important factors considered by the owners of luxury cars and superbikes.