Campaigns
Vaseline shines bright with ‘Cocoa Glow’ campaign in Mumbai
The brand says aloud ‘This Winter Don’t Hide the Glow’
Vaseline products are the go-to skin care solutions for consumers across markets, especially in the winter season when many are faced with dry skin issues. As such, this leading brand offers a wide range of skin care products that address personal care issues such as dry lips, psoriasis, sunburn, scars, cracked skin, sensitive skin, etc.
This month, Vaseline has rolled out a massive OOH campaign in the city of Mumbai for its ‘Cocoa Glow’ product with the message ‘This Winter Don’t Hide The Glow’. It is learnt that OOH specialist Rapport Outdoor Advertising has executed this high-impact campaign in the city.
From DOOH 3D anamorphic display on Roshanspace’s ProDigi TWINN and display on the mega billboard Bandra Focal, to several other prominent sites, Vaseline has unfurled this campaign in a major way, thus establishing a domineering brand presence on the Mumbai streets.