Industry News
Madison Media, Wavemaker India lead OOH victories at EMVIES 2024
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
The 24th edition of EMVIES 2024, held in Mumbai on March 22, spotlighted Madison Media, Rapport, Omnicom Media Group, and standout performer Wavemaker India for their innovative OOH advertising campaigns.
Wavemaker India showcased its versatility across various categories at the recent awards ceremony, with also notable success in the OOH and ambient media category. Among the six awards presented in this category, Wavemaker India stood out, securing recognition for their innovative Cadbury ad campaign with Mondelez India Food. The campaign, titled “Cadbury Celebrations #MyBirthdaySong,” captivated audiences with its AI-Driven Cinematic Spectacle that redefined birthday celebrations.
Alongside Wavemaker India’s triumph, Madison Media also made a significant impact, securing two awards for their collaborations with Godrej Industries and Hindustan Unilever. Their campaigns, “Home Invasion: Laal HIT’s Ambient Media Masterstroke” and “OMG its CNG” for Tata Altroz iCNG respectively, demonstrated creativity and effectiveness in engaging audiences through ambient media strategies.
Rapport’s campaign for Taj Mahal tea, titled “Taj Mahal ‘Megh Santoor’”, and Omnicom Media Group’s innovative approach with “Apple-iPhone to cinema screen – Shot on iPhone by Vishal Bhardwaj” also received recognition, highlighting the industry’s commitment to creativity and strategic brilliance in OOH and ambient media advertising.
Overall, Wavemaker India won the Best Media Agency of the year, and Mondelez India secured the Best Media Client of the year award.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Being Human marks Salman Khan’s birthday with a bold OOH campaign
Redmi unveils bold multi-platform campaign for Note 14
CBC invites tenders for rent-free hoardings in Delhi
Bhavin Kothari, CIO of ace turtle, to address DDX Asia Business Conference
Skechers launches 3D cricket shoe Bus Shelters in Mumbai
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Unilever concludes global media mandate review with agency shifts across markets
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Netflix India goes full green light on OOH with Squid Game season 2
With pink guards, high-visibility hoardings, and metro and cab wraps in crowded spaces, Netflix India’s 360-degree OOH campaign ensures maximum...
Hafele launches innovative anamorphic billboard featuring Sachin Tendulkar
The campaign enhances consumer engagement, presenting Hafele’s home and lifestyle products as a must-have
Aditya Birla Sun Life Mutual Funds’ customer centric OOH Campaign
This campaign is executed by Interspace Communications
Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
Tata Capital’s ‘Mitaye Faasle’ OOH campaign
Tata Capital's 'Mitaye Faasle' campaign creatively leverages innovative ooh advertising to connect with audiences and bring dreams closer to reality.
Revolutionising campaign management: Praphul Misra on the future of Digital Signage
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management,...
“Our strength lies in innovation and scale”
Shubham Kumar, Managing Director, Dinesh Plastic Works emphasizes on their innovation, large-scale production capacity, and adaptability to client needs.
Navigating the LED display market: Expert tips for quality and efficiency
Gangasagar Amula, Managing Director of Absen India, highlights the need for clarity in selecting LED displays. He stresses prioritizing energy...
Coca-Cola presents virtual snow globes in immersive AI DOOH experience
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
“From P10 to P6, and now to P4, we’ve come a long way”
Ajay Mody, Owner of Alliance Signotech, sheds light on the evolving landscape of DOOH advertising, from advanced technologies to the...
-
Campaigns
Netflix India goes full green light on OOH with Squid Game season 2
-
Creative ConceptsSkechers launches 3D cricket shoe Bus Shelters in Mumbai
-
CampaignsBeing Human marks Salman Khan’s birthday with a bold OOH campaign
-
SustainabilityStatus of sustainable printing in the OOH Industry: Challenges and pathways forward
