MSMA ties up with Fugumobile to bring in the wow factor into OOH

In an era where the blend of digital innovation and creative storytelling defines the future of brand engagement, MSMA, India’s premier mall advertising agency known for its extensive network of digital and static screens spanning the Out of Home (OOH) landscape, has announced a strategic collaboration with Fugumobile, a global digital marketing powerhouse with footprints across India, the US, China, and Germany. This partnership is set to usher in a new age of brand experiences, leveraging cutting-edge technology to captivate and engage audiences.

This collaboration is focused on bringing to life advanced digital and tech innovations such as Augmented Reality (AR), Computer-Generated Imagery (CGI), Anamorphic 3D content, and pioneering content delivery technologies.

This partnership signifies a leap forward in how brands engage with audiences in public spaces. By combining MSMA’s expertise in captivating audiences across high-traffic environments with Fugumobile’s proficiency in digital creativity and tech, the alliance is set to offer brands an unmatched capability to conceptualise and execute digital innovations. Their combined efforts are aimed at creating more interactive, engaging, and memorable brand experiences.

Anup Mittle, Director at MSMA said, “Our collaboration with Fugumobile represents a significant milestone in our journey to offer cutting-edge digital solutions to brands. We are now uniquely positioned to harness AR, CGI, and the latest in technology to bring brands to life in ways that were previously unimaginable. We’re not just staying ahead of the curve; we’re creating a new curve.”

The recent initiative for Aditya Birla Capital, showcasing Anamorphic and CGI content, is a testament to the potential of this partnership, transforming traditional advertising into dynamic and engaging consumer experiences.

Dipankar Sanyal, CEO, Platinum OOH, adds that, “Platinum Outdoor is proud to partner on the Aditya Birla campaign, setting new standards in Out of Home advertising with MSMA and Fugumobile. Our collaborative effort showcases the power of innovative technology to create engaging consumer experiences. We’re excited to continue driving forward the evolution of OOH engagement.”

For brands looking to make a substantial impact and forge deeper connections with their audience, this partnership opens up new avenues for creativity and innovation in the realm of Ambient Media and OOH advertising.