Digital Display

Dubai-based DOOH operator Elevision bolts on CGI content offering

New capability illustrated by a recent DP World campaign

Published

January 24, 2024

New capability illustrated by a recent DP World campaign

Dubai-based DOOH firm Elevision, which operates over 1,600 screens at 500+ locations, has announced the launch of their latest CGI content as part of promoting a recent DP World campaign, “Marking the beginning of an exciting journey into a new era of creativity and cross-promotion for Elevision’s creative team”.

A note shared by Elevision states that the innovative CGI content made its debut in a mesmerising video generated by using DP World’s campaign on Elevision’s famous ticker screen, at the heart of DIFC – setting a new standard for immersive advertising experiences. “This CGI masterpiece not only showcased Elevision’s commitment to pushing the boundaries of digital creativity but also signalled the start of a series of CGI client content creations planned for the upcoming year,” the note states.

Anais Cherian, Marketing Manager at Elevision, expressed her enthusiasm about this new venture, stating, “We believe in constantly evolving and adding value to our clients. The introduction of CGI content allows us to elevate our offerings and provide a fresh, dynamic dimension to our client campaigns. This marks the first of many CGI content creatives we plan to embark on in the new year, opening up exciting opportunities for cross-promotion beyond our role as DOOH suppliers.”

The CGI content represents a strategic move by Elevision to go beyond traditional media, expanding their capabilities to offer clients cutting-edge visual experiences. By embracing CGI technology, Elevision aims to create captivating and shareable content that not only resonates with audiences but also maximises the impact of client campaigns.

Anais emphasised the importance of adding value to clients through innovative solutions, saying, “Our CGI content not only demonstrates our in-house capabilities but also opens up multiple opportunities for collaboration. We understand the importance of staying ahead of the curve and providing our clients with tools that enable them to stand out in a crowded market.”