Contracts & Investments

JCDecaux Transport exclusive ad contracts for Hong Kong MTR & Airport Express renewed

The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10 years.

Published

January 16, 2024

M4G Bureau

JCDecaus logo

JCDecaux SE has announced that JCDecaux Pearl & Dean, a 100% sister company (JCDecaux Transport), has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR* lines including Airport Express, as well as the non-exclusive rights to sell and promote MTR Mobile advertising. The renewed contracts are effective from 1^st January 2024 to 31^st December 2028 with the option for MTR to extend up to a total of 10 years.

JCDecaux Transport has held the MTR advertising agency contract for over 40 years and the eight lines which include the main urban lines and Airport Express constitute the largest market share in transport advertising in Hong Kong. By winning this tender, JCDecaux Transport not only maintains its portfolio in Hong Kong, but also its market leader position in metro advertising in Greater China.

Over the past few years, MTR Corporation and JCDecaux Transport have successfully implemented a 4D digital transformation strategy (Digitalisation, Data, Distribution and Dynamic Content) together. Building on this achievement, JCDecaux Transport will continue to embrace the changes and opportunities in the unique MTR advertising ecosystem to deliver innovative OOH, DOOH, omni-channel, engagement and platform technologies.

Jeny Yeung, Managing Director – Hong Kong Transport Services, MTR Corporation, stated: “We are pleased to extend our commercial partnership with JCDecaux Transport. This partnership reflects our trust and confidence in the company’s expertise, proficiency and ability to drive further innovation and creativity in the advertising business. With the continued commitment of JCDecaux Transport, we look forward to our next successful cooperation and to collaborating to enhance the passenger experience and strengthen MTR advertising by reinforcing its leading market position.”

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “JCDecaux is deeply honoured to be chosen again as the exclusive advertising operator of MTR’s* urban network and Airport Express. These contracts illustrate our unwavering dedication and commitment to MTR Corporation and our excellent collaboration over the years to continuously deliver new MTR advertising products and services. We are excited by the opportunities ahead to embrace the changes that are occurring in the MTR* advertising ecosystem, empowering advertisers with new technology and innovation, further enhancing the value of MTR advertising, and enriching MTR passenger experience while continuing to commit on our ESG initiatives.”

Mass Transit Railway means the MTR Lines including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line. MTR advertising refers to advertising exclusively operated by JCDecaux Transport, including above MTR lines and Airport Express.