OOH News
‘Globally OOH is leveraging mobility in significant ways’
‘Globally OOH is leveraging mobility in significant ways’
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head – Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
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Planning Strategies
Tata Motors PV concludes its media pitch, retains existing agencies
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People
Punit Bhatt joins Honda Cars India Limited as Head of Advertising and Brand Promotions
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Innovative Use
Louis Vuitton turns construction site into genius OOH spectacle
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Campaigns
Nykaa’s Pink Friday Sale campaign sparkles in Delhi and Mumbai