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‘Collaboration, audience data, quality assets key to transit media growth’

‘Collaboration, audience data, quality assets key to transit media growth’

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Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

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