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OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
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OOH as a companion: A perspective by Aman Nanda
Contextual OOH campaign at Fevicol Marol Naka Metro
DoohClick partners with Quividi for measurement in DOOH and Retail Media
“Static billboards still deliver massive reach and remain the backbone of UP OOH”
Puma becomes PVMA for PV Sindhu
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‘OOH is an important channel to connect with corporate audiences’
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Myntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation
The campaign is executed by Sociowash
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
The campaign is executed by Posterscope India
Franklin Templeton launches OOH campaign for its Multi-Factor Fund NFO
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
Pizza Hut’s OOH Campaign with upside-down Creative
The campaign is conceptualised by Havas Creative
Apple’s iPhone 17 Pro goes big on outdoor
The hoardings highlight the device in a way that is Apple’s style- clean, bold and product-first.
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
Xtreme Media lights up Rajkot with Earth Series LED displays
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
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Markets in FocusNew IMARC study projects Australian DOOH market to cross US$1 Billion by 2033
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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Campaigns
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
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Campaigns
FA unveils England-wide DOOH campaign on grassroots misconduct