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‘Top-of-the-mind recall critical for demand generation, supply management’
‘Top-of-the-mind recall critical for demand generation, supply management’
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
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Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai
Swiggy sets rats running to highlight on-time delivery promise
Manish Guptaa takes charge as Chief Marketing Officer of Pizza Hut India
Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
AI surveillance vehicle rolled out to monitor ads in Varanasi
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
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Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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“Sabse Pehle Life Insurance” campaign goes Pan-India
The campaign is live across 40 Indian cities
Unilever deodorants go big at Tesco UK with immersive OOH installations
These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store...
Nike x LEGO turn play into sport with a vibrant Shanghai playground
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool...
‘Missing Wife’: Sunfeast Marie Light’s bold OOH Push for household equality
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across...
ChatGPT brings everyday conversations to the streets with OOH
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
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Campaigns
“Sabse Pehle Life Insurance” campaign goes Pan-India
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Creative Concepts
Nike x LEGO turn play into sport with a vibrant Shanghai playground
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Creative Concepts
Unilever deodorants go big at Tesco UK with immersive OOH installations
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CampaignsAmazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner