OAC

Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024

Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’

Published

July 8, 2024

Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company has joined the distinguished panel of Speakers who will be addressing the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26-27, 2024.

Aniruddha Haldar will be sharing his perspective on the theme of ‘Connecting with consumers countrywide: The OOH experience’ wherein he will be throw light on how OOH can be best leveraged to take brand messages to the households, across the country; how OOH complements other media channels for brand campaigns; whether digitalisation of the medium and adoption of adtech for effective media planning & buying has expanded the scope for using OOH/DOOH for greater marketing initiatives, etc.

Aniruddha has been associated with TVS Motor Company since 2011. In his tenure, the commuter business of TVS Motor Company has achieved significant success accelerating on both growth and profitability in all segments of the scooter and the commuter motorcycle industry. He has been instrumental in identifying the market trends and translating them into sustainable value creation for the customers. The Dealer Transformation and Corporate Brand mandates are also in his care.

Prior to joining TVS Motor Company, Aniruddha has worked with several renowned brands including Arvind Brands, Gillette (P&G), Mahindra Group, across a range of industries such as FMCG, Branded Apparel, Services and Hospitality.

Aniruddha Haldar has been recognised many times as CMO of the Year by esteemed bodies like the IAA, DMA, etc. He continues to serve on several India and APAC Juries across creative, media, digital and experiential marketing. He also serves on the management council of The Audit Bureau of Circulation of India (ABC).

Aniruddha Haldar is an alumnus of Indian Institute of Management Calcutta and The Wharton School.

Speakers for OAC 2024 are: https://www.oacasia.org/home/speaker.