Creative Concepts
Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
The campaign illustrates the use of data to solve real-life problems
Leo Burnett Mumbai has bagged a Gold in the ‘Creative Data’ in Cannes Lions 2024 for Gatorade’s ‘Turf Finder’ campaign. Gatorade, the hydration brand, launched the “Turf Finder” campaign to locate spaces where people can play, whenever and wherever space allows in the city. Using data from Google Maps, this initiative addressed the shortage of recreational areas in urban India.
That is, using Google traffic data the campaign entailed pinpointing low-traffic sites and transforming them into temporary play courts for sports such as cricket and basketball.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Sustainability in OOH advertising: challenges and opportunities
Sri Garima Publicity secures Ad rights at key railway stations for Kumbh Mela 2025
Execution of DOOH campaign: Challenges, solutions and way forward
“Stricter regulations needed for sustainable printing”
Hafele launches innovative anamorphic billboard featuring Sachin Tendulkar
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Unilever concludes global media mandate review with agency shifts across markets
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Aditya Birla Sun Life Mutual Funds’ customer centric OOH Campaign
This campaign is executed by Interspace Communications
Bajaj Electricals’ 3D anamorphic OOH campaign in Bangalore
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
Tata Capital’s ‘Mitaye Faasle’ OOH campaign
Tata Capital's 'Mitaye Faasle' campaign creatively leverages innovative ooh advertising to connect with audiences and bring dreams closer to reality.
Amazon Prime Video delivers a witty OOH blockbuster
Bare Bones Collective is the creative agency behind this campaign
Milton launches ProCook range with captivating campaign
The campaign is executed by Walk The Talk
Revolutionising campaign management: Praphul Misra on the future of Digital Signage
Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management,...
“Our strength lies in innovation and scale”
Shubham Kumar, Managing Director, Dinesh Plastic Works emphasizes on their innovation, large-scale production capacity, and adaptability to client needs.
Navigating the LED display market: Expert tips for quality and efficiency
Gangasagar Amula, Managing Director of Absen India, highlights the need for clarity in selecting LED displays. He stresses prioritizing energy...
Coca-Cola presents virtual snow globes in immersive AI DOOH experience
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
“From P10 to P6, and now to P4, we’ve come a long way”
Ajay Mody, Owner of Alliance Signotech, sheds light on the evolving landscape of DOOH advertising, from advanced technologies to the...
