Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors

Sapphire Media Limited and Armour Digital OOH, two of the leading firms in the Indian Out-of-Home (OOH) advertising industry, have taken up the Presenting Sponsorship of the upcoming OOH Advertising Convention 2024 that will be held at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.

Sapphire Media Limited is a Delhi-headquartered, 360-degree advertising firm that has made significant strides in the OOH landscape. Since its inception, Sapphire Media has strategically acquired rights on major transit and mall media across India, positioning itself as a key player in the industry. The OOH firm’s innovative advertising formats, which range from traditional billboards to cutting-edge digital screens, have enabled it to cater to a diverse clientele, driving impactful brand visibility and engagement. Sapphire Media’s sponsorship of the convention underscores the firm’s commitment to advancing the OOH advertising sector in India and reflects their vision of integrating creativity with technology to transform public spaces into dynamic advertising platforms.

Armour Digital OOH is one of India’s top OOH firms, with a robust presence in media operations at railway stations, malls, and bus stations. Since its incorporation in 2004, Armour Display Systems, the technology-based arm of Armour Digital OOH, has been a dynamic force in OOH communication technology. The firm is renowned for its expertise in DOOH and transit media, leveraging advanced technologies to deliver high-impact advertising solutions. Armour Digital OOH’s innovative approach includes interactive displays and programmatic advertising that have revolutionised how brands connect with their audiences on the move. This sponsorship highlights the firm’s ongoing dedication to innovation and excellence in OOH advertising, aiming to set new benchmarks in the industry.

OAC 2024 will feature talks, presentations, fireside chats and panel discussions involving top business leaders from India and the overseas. Among eminent speakers who will be addressing the Convention are:

• Tom Goddard: President, World Out of Home Organization, The UK
• Pawan Bansal, Chairman, IOAA
• Kedar Ravangave: Head – Marketing, Brand & Category Amazon India
• Ashish Mishra: Chief Marketing Officer, ACKO
• Charles Parry-Okeden: Co-Founder & Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia
• Melanie Lindquist: Managing Director, Talon Asia Pacific, Singapore
• Rajeev Raja: Founder & ‘Soundsmith’, BrandMusiq
• Joy Bhattacharjya: CEO, Prime Volleyball League, Author, and Sports Analyst
• Dino Burbidge: Innovation Consultant & CEO of Dinova, The UK

With Sapphire Media and Armour Digital at the helm of the convention, the OOH Advertising Convention 2024 is poised to be an influential event, fostering collaboration, innovation, and growth in the ever-evolving world of out-of-home advertising. The convention promises to be a dynamic platform for industry stakeholders to explore new technologies, share best practices, and network with peers from around the globe