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Gods Reign welcomes Times OOH as Title Partner for Battlegrounds Master Series (BGMS)

The Esports company hopes to amplify its operations for competitive events in South Asia with this partnership.

Published

August 8, 2023

Gods Reign, one of India’s leading Esports and gaming entertainment companies, welcomes Times OOH as ‘Title Partners’ for Battlegrounds Master Series 2023. The first-ever collaboration with Times OOH, a part of The Times Group, the eminent title partner for the event, marks a noteworthy milestone in Gods Reign’s journey.

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With this association, Times OOH will hold the title spot on Gods Reign’s team jersey for BGMS Season 2, symbolising their strengthened alliance and shared vision for the future of esports in India.

Gods Reign is one of the 14 teams that is directly invited to Battlegrounds Master Series 2023 LAN. The offline sports tournament will be broadcasted on Star Sports, facilitating nationwide access to the team’s ardent supporters. After the record-breaking success of Season 1, the upcoming season of the BGMI Masters Series, will kicks off on August 4 and will go on till August 27, 2023.

Considering the exceptional viewership, Times OOH intends to leverage this partnership to augment its brand prominence within the rapidly evolving esports sector as this category is expected to become a cornerstone in the advertising industry.

Sharing his views on this association, Mr. Aman Nanda, Chief Strategy Officer, Times OOH says, “Times OOH has always believed in investing in premium properties which offers leading position to us and our group in the fraternity. We have seen that Gods Reign has embodied competitive esports excellence and the best of gaming culture over the last half-decade hence we found a perfect synergy in the association. As an advertising organisation, we consider esports as the next big disruptive category, especially in the OOH space which caters to a wide variety of audience and especially at airports that has a large extent of high tech & sports enthusiasts’ audience”.

K.R. ROHITH, CEO, Gods Reign, shares, “Forming an alliance with Times OOH enables us to amplify our fundamental operations by enhancing the competitive prowess of our teams in the biggest esports events in South Asia. This partnership highlights our shared vision and dedication to fostering the best competitive experience for our fans by delivering exceptional performance.”

The television broadcast of the inaugural season of the BGMI Masters Series (2022) showed a record-breaking performance and surpassed the 100 million viewership milestone, setting a new record in the history of Indian esports.