COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28

Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) will be delivering the Keynote in person at the upcoming Outdoor Advertising Convention (OAC), to be organised at the state-of-the-art Manekshaw Centre in Delhi on July 28-29, 2023.

Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.

The march of technologies on the OOH landscape, and accelerated digitalisation of the Indian OOH business presents a compelling opportunity for building bridges between Indian OOH companies and OOH bodies, adtech companies, advertising brands and indeed media owning firms around the globe. COMMB, with its pioneering role in building the OOH ecosystem in Canada, could be playing a catalytic role in forging global partnerships with Indian OOH, including in the areas of technology incubation and collaborations.

Sharing her views on what would be her first India visit and the opportunity to interact with the Indian OOH industry, Amanda told Media4Growth, “I can’t wait to see your stories, to hear about the nuances of the market and to share some insights about my perspectives on the global out of home industry.” 

Amanda’s work has been featured in Forbes Tech, Wired Magazine, Technology Headlines among other top national & international media outlets. She is a 2021 nominee of Canada’s Top 40 Under 40, and an active contributor to Entrepreneur, Forbes, Fast Company and Rolling Stone.  

Currently, Amanda is responsible for driving innovative change using new and emerging technologies across the out-of-home industry. Leveraging her background in deep tech, product development, and growth marketing, she is responsible for the collective marketing & measurement efforts for the OOH industry across Canada. 

OAC 2023 will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others, on diverse themes:

• Smarter, creative OOH delivering high impact campaigns
• Growing the DOOH / pDOOH pie
• Technology adoption for OOH Competitiveness
• Retail DOOH opportunity
• Smart city projects / urban development & OOH
• Green solutions including EV charger media networks
• Ad verification & media monitoring tools.