Campaigns
The ‘Goodness of Yogurt’ a delicious spread on OOH
Actor Varun Dhawan exudes the brand’s energetic attributes in the creative
Popular Bollywood actor Varun Dhawan, national brand ambassador of Parle Agro’s ‘SMOODH’ fruit smoothies, features in the brand’s OOH campaign that has been unveiled at the onset of the days leading to the summer season. The campaign features the ‘Goodness of yogurt’, a new offering under the SMOODH brand, which itself was launched a year ago.
Malayalam actor Dulquer Salmaan is the brand ambassador of the southern markets.
The SMOODH brand launch last year had Varun Dhawan exuding the cool and energetic attributes of the beverage. The company has a bevy of other brands that include Frooti, Appy, Appy Fizz, BFizz, Bailley, Bailley Soda, Dhishoom and Frio.
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Bare Bones Collective is the creative agency behind this campaign
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