Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

Pikasso Group, a leading OOH / DOOH company with operations in 11 countries, has announced the establishment of Pikasso Italia.

Pikasso Italia’s endeavours to contribute to the development of the OOH advertising industry in Italy by bringing its technical, technological and marketing know-how, which has made the Group’s success and reputation. Pikasso’s media business and assets are distinguished by aesthetic and custom design panels, high-quality digital screens, accurate maintenance, use of data and audience measurement, creative innovation (as demonstrated by the promotion of augmented reality) and programmatic selling.

The company will operate Classic and Digital Large Formats (DOOH) in Milan and Rome, advertising concession of malls and retail advertising in supermarkets, in addition to special projects.

Pikasso has just completed the acquisition of four large format locations, two of which will be digitised in 2023. The commercial launch will take place soon under the name of “Milano Collection.”

Pikasso Italia is a member of the CNCC (National Council Of Shopping Centres) and of the WOO (World Out-Of-Home Organization) as well as of the OAAA (Outdoor Advertising Association of America).

Pikasso is also a signatory of the United Nations Global Compact and contributes to 12 out of 17 “Sustainable Development Goals (SDGs)” by adhering to the principles of human rights, labour, environment and anti-corruption. The SDGs are part of our strategy, and culture and are integrated into our day-to-day operations.

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, said, “The decision to establish Pikasso Italia, extending the Group’s business for the first time in Europe, is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

“We will also commit as “Medium for Good” to applying the noble role OOH and DOOH advertising can play by supporting great causes, choosing in our case predominantly those related to childhood, children’s rights and children’s health. Through our panels and screens, we will also support other causes to express our solidarity with the communities surrounding us. I would like to thank,” Vincenti continued, “the leaders of the advertising industry, both at the level of creative agencies and media agencies, who have welcomed the project, and thank the mall management companies and the properties owners of the malls and supermarket chains that will grant us their trust through the concession of their malls or point of sales, assuring them that together we will innovate and we will make a difference.”

The GM of Pikasso Italia concluded by saying “On a personal note, this return to Italy fulfils me greatly as its the resuming of a journey that began in Turin in the late 1980s.”