Campaigns
Food for thought aplenty with McDonald’s Cheesy Fries
The campaign has been executed in Delhi by Glo – Greenline (The OOH arm of Lodestar UM)
Glo – Greenline (The OOH arm of Lodestar UM) has executed an attractive OOH campaign in New Delhi for the promotion of McDonald’s Cheesy Fries campaign. The OOH agency has rolled out this campaign using bus shelter media, that catches the attention of moving traffic as also those travelling by bus.
McDonald’s has recently introduced ‘Cheesy Fries with Smoky Chipotle Sauce’ in its menu. Over 20 Shelters across high traffic locations & main roads have been taken to make people aware of the new variant introduced and tempt them to try it.
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Campaigns
Netflix India goes full green light on OOH with Squid Game season 2
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Creative Concepts
Skechers launches 3D cricket shoe Bus Shelters in Mumbai
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Campaigns
Being Human marks Salman Khan’s birthday with a bold OOH campaign
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Sustainability
Status of sustainable printing in the OOH Industry: Challenges and pathways forward