Campaigns

Star Maa Bigg Boss Season 6 host Nagarjuna launches ‘Bigg Boss Is Watching You campaign with L&T Metro Rail Hyderabad

The public safety awareness campaign has been rolled out at all 57 stations on the L&T Metro Rail network

Published

November 18, 2022

Star Maa amplifies commuter safety messaging with

Star Maa has partnered with L&T Metro Rail Hyderabad Ltd to launch a public safety awareness campaign with ‘Bigg Boss Telugu’ as the centrepiece. The ‘Bigg Boss Is Watching You’ campaign aims to promote and communicate safety measures when riding the Hyderabad Metro Rail to work.

The concourse, entry-exit, and check-in sections have all been covered by the public safety programme and implemented at all 57 Metro stations. Every metro train plays a customised jingle with a caution message. The 100-day campaign sensitises metro commuters to the safety precautions to be taken while at the station or on board the train, while encouraging people to use the metro rail more often.

A starry launch of the public messaging initiative led by celebrity Nagarjuna

Speaking on the launch of the campaign, Bigg Boss Host Akkineni Nagarjuna said: “There is nothing better when entertainment comes with responsible communication and this campaign effectively conveys this. Bigg Boss rewards human emotions and is genuinely entertaining. This initiative will be noticed by commuters and will benefit them in raising safety awareness. I’m glad to see both Star Maa and L&TMRHL committed to such a creative and subtle initiation.”

A raft of safety precautions for the benefit of Metro travellers

“We, at Disney and Star India, stand committed to using entertainment platforms for driving relevant communication that improves the lives of millions. We are happy to collaborate with Hyderabad Metro Rail on this public safety awareness campaign in Hyderabad city. The Telugu audience enjoys watching Bigg Boss as part of their regular entertainment regime. By using this vehicle, public safety will be more quickly accessible, commented Star Maa Spokesperson

K V B Reddy, MD & CEO, L&TMRHL, said “As part of our third collaboration with Star Maa Bigg Boss Telugu, Hyderabad Metro Rail is delighted to be the Travel Partner for the Bigg Boss Telugu Season 6. We have rolled out the ‘Bigg Boss is Watching You’ campaign as part of the partnership, which aims to increase safety awareness and safe travel practices among the general public. This initiative would also encourage smart travel habits among commuters by choosing metro smart cards and mobile QR tickets for a safe and convenient journey. My best wishes to the Superstar Akkineni Nagarjuna and Star Maa Network for the great success of Bigg Boss Season 6.”