Campaigns

Renault India drives in 3D anamorphic experience for Kiger

The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall

Published

October 18, 2022

M4G Bureau

Leading automobile brand Renault has launched its first 3D anamorphic outdoor activation at Bengaluru’s Orion Mall on October 1, giving out an exceptional experience of Renault Kiger’s sporty design, smart interiors and the multi sense drive modes. Renault also executed this exceptional 3D anamorphic experience campaign in at Chennai’s Express Venue and Ambience Mall in Delhi NCR.

The activation aims at engaging with customers and potential buyers using immersive visuals and content design that exhibits the sporty product design and emphasises the smart interiors and multi sense drive modes of the car model.

Speaking on the launch, Sudhir Malhotra, Vice President Sales and Marketing, Renault India said, “We are thrilled to launch this magnum opus ‘Anamorphic 3D outdoor activation’ for Renault KIGER. This contemporary technology driven out of home campaign is a testimony to Renault India’s tech prowess. As an integral part of brand philosophy, we at Renault are consistently seeking conscious and pragmatic innovations within India’s tech dynamic ecosystem at all fronts of the business. This unique 3D Anamorphic Outdoor Activation is a step towards revolutionising the industry and bring in a fresh wave of dynamic and immersive content through impactful visual language that can better connect with the buyers.”

He added, “The campaign gives our customers a realistic experience of Renault KIGER- a compact SUV offering a strong value proposition in terms of innovative design, smart features, leading safety, quality and performance. With the upcoming festive season, will look at introducing exciting offers for its entire range of four wheelers, across India, allowing customers to make the most of the festivities. These alluring offers are aimed towards building a strong customer base for the brand and enhancing their buying experience.”

Renault Kger is seen as one of the most affordable offerings in the compact SUV segment with cost-effective maintenance. Powered by a world-class turbocharged 1.0L petrol engine, it not only offers more performance and a sporty drive, but also boasts best-in-segment fuel efficiency of 20.5 KM/L.