Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake

The 16^th edition of the biggest event in the Indian out-of-home (OOH) advertising industry, the Outdoor Advertising Convention (OAC), was inaugurated today at the The Westin Mumbai Powai Lake by R Madhavan, Actor, Producer, Motivational Speaker , Noomi Mehta – Chairman, IOAA,

Sahil Mangla, Managing Director, Sapphire Media Services, Anil Hirani, Managing Director, Armour Digital OOH, K Madhavan, Managing Director, LP Flex, Junaid Shaikh, Managing Director, RoshanSpace, and Vasant Jante, MD, VJ Media Works. 

After a two year pause brought on by the pandemic, the event is back, under the theme ‘Igniting OOH Ambitions’, and promising to unravel new oppportunities and thought leadership that can help the OOH industry map new growth areas.

With two power packed days of conventions and a distinguished line-up of Indian and international speakers, the 16th Outdoor Advertising Convention (OAC) will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium, and drive the technological transformation of OOH formats.

A highlight of OAC is the OOH Expo 2022, which is an exposition of state-of-the-art OOH technology, equipment and creative solutions. The grand finale of OAC 2022 is the Outdoor Advertising Awards (OAA) 2022 ceremony to be held on August 18^th, wherein the winners of OAA 2022 will receive their coveted metals.