Archana Aggarwal, VP – Media, Airtel to share her perspectives on brand spends & OOH, in conversation with Alok Jalan, MD, Laqshya Media Group at OAC 2022

Until a few years ago, telecom was one of the biggest brand category spenders on OOH. However, that changed in the wake of the media landscape seeing dramatic shifts, with many new media streams coming on the scene. That said, the relevancy of OOH/DOOH for brand advertising still holds its importance for leading and prestigious brands.

Against this backdrop, Archana Aggarwal, VP – Media, Airtel will be sharing her perspectives on ‘What should OOH do to attract more brand spends’, in conversation with Alok Jalan, MD, Laqshya Media Group at the 16^th Outdoor Advertising Convention (OAC), to be held at Westin, Powai Lake, Mumbai on August 17-18, 2022.

With 25 years of experience behind her, Archana Aggarwal is an accomplished media professional. Prior to Airtel, she was the Country Media Manager at P&G and has done stints with leading agencies like Group M & McCann-Erickson, across key clients like HUL, Kellogg’s, Bajaj Auto, Coca-Cola and many more.

Archana helped launch brands like Airtel 4G, Olay & Pampers, to name a few in India. Her work on Gillette & Whisper won international accolades at Cannes & Festival of Media. A strong believer in work life balance, Archana enjoys traveling, eating local food and watching movies.

Alok Jalan is a first-generation Media & Advertising entrepreneur who hails from a respected business family. After two decades of leadership in the Media & Advertising industry, Alok is acknowledged as one of the people who revolutionised the OOH ecosystem, and as the person who continues to spearhead it by setting up strong practices and initiating some method to the madness.  As a Governor of the IOAA, he is respected for his extensive domain knowledge, data-driven approach and business acumen in the fraternity.

The radical developments that Alok has led, including Regulatory / Currency / Digitisation / Smart Cities, etc., have brought OOH to the springboard from which it will soon reclaim its rightful place as one of the primary advertising media for the country.

Over the last few years, Alok has focussed on Technology, Research and Creativity; the basketful of awards and trophies won by Team Laqshya across the three business verticals of OOH, Digital and Experiential Marketing bear testimony to his attention to business opportunities and, critically, to his attention to building up a team of talented managers. He has now trained his sight on global interactions and opportunities. He is currently pursuing the Owner’s/Presidents Management Programme (OPM) from Harvard University, and still manages to make time to actively contribute to various National and International Boards and Bodies in the Advertising eco system.

OAC 2022 will be addressed by eminent leaders from diverse spheres.