Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

Around the world technology has been driving paradigm shifts across industries, disrupting businesses through new-age innovations, delivering impactful outcomes through data application. It was particularly visible during the pandemic. Advertising is no exception. In the current information era, advertising needs to evolve from being an information-provider to a medium that provides better services and a superior human-centric experiences. It is therefore imperative for businesses to leverage the dynamic and flexible nature of modern-day advertising. Towards this end, DOOH media is undoubtedly one of the key engagement tools being deployed across businesses. Compared to online advertising, DOOH brings with it several advantages:

• Greater audience penetration
• Ability to target customers without being intrusive – unlike online media
• No scope for ad blocking, thereby ensuring significant audience reach
• Ease of purchase using technology
• Capacity to reach people when they are ready to engage, including at Point of Sale (airports/malls/retail outlets/showrooms etc)
• Being immersive, connected and engaging for the audiences.

Digital signage solution is critical, particularly given that most businesses today aim at achieving higher returns on investment by leveraging innovations. The idea is for them to have a cumulative impact, while delivering healthy revenues and customer loyalty. DOOH also helps businesses augment customer experiences.

Panasonic SignEdge Display Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications on the digital display screen network. Panasonic’s SDN provides a gamut of capabilities enabling enterprises to use cloud management services, thus allowing flexibility to create and organise reports on the DOOH displays status using content management system (CMS) SignEdge software. Moreover, the solution facilitates optimisation and change of content on the fly, making it more visually appealing and engaging which improves the customer experience and leads to higher conversions.

Expanding the portfolio of SDN offerings, Panasonic recently introduced the Electronic Shelf Labelling (ESL) and Digital SignEdge 2.0 solutions. These innovative, tech-enabled display solutions have been designed to increase operational efficiencies for retailers and enterprises while driving the sustainability agenda. The advanced, upgraded ESL Solution is a Wi-Fi enabled solution that comes in eight sizes from 1.5 inches to 10.2 inches, with the introduction of two new display sizes 2.6 inches and 10.2 inches with a powerful battery life span that can last for 8 years on an average for 2 updates every day. It offers retailers’ more control over real-time pricing while bringing significant service improvement and store operation efficiency. Using ESL, retailers would be able to achieve higher efficiencies with automated operation modules, reduce significant raw material and service costs by replacing paper with digital technology, making it an environmentally friendly and sustainable practice.

On the other hand, Digital SignEdge (SDN) 2.0 solution helps retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience as well as gain extra advertisement revenues.  Recently Panasonic launched the Android-based professional display series (LH – AN3ND) that ranges from 32” inches to 75 inches, designed for  professional SignEdge Applications that bring together the exceptional smart features and Google-certified built-in assistance tools to deliver immersive content. The simple plug &-play solutions are bundled with sophisticated features including real-time widgets offering live information, alerts, content Management to suit live audience preferences, etc.

Panasonic’s Digital SignEdge (SDN) is an end-to-end Digital Out-of-Home (DOOH) advertising solution, providing retailers and owners of digital screens a new platform that brings flexible, controlled and cost-effective means to sell their digital advertising space to a larger audience. Developed at Panasonic’s India Innovation Centre (IIC), SDN solution helps digital screen retailers and owners to reach out to advertisers for selling their DOOH spaces in real-time through an online platform, expand their reach to advertisers in multiple locations, benefit from dynamic pricing and profit from measurement metrics based on advertisement slot sales. SDN 2.0 comes with an integrated third party ad platform that helps generate additional advertising revenues for enterprises.