Media Planning & Buying

Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

Published

April 21, 2021

Rajiv Raghunath

Combining the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming, GOTIGER, a new cloud-based signage management platform developed by Tiger Party, has significantly simplified buying, selling, and management of DOOH media for media owners and advertisers alike. Tiger Party manages Times Square’s biggest interactive billboards and specialises in creating large-scale, interactive DOOH campaigns for leading brands including ABC, Disney, Pepsi, Bank of America, and Infiniti.

“GOTIGER is a win-win for both media owners and advertisers,” said Rafale Chang, CEO of GOTIGER and co-founder of Tiger Party. “GOTIGER’s specially designed interface enables owners to close deals faster, reduce unsold inventory, and manage all of their screens from one easy-to-use platform while empowering brands to easily create and optimize the most dynamic and innovative campaigns in the best locations at the best price.” The platform was launched in March.

After 2 months of Beta test, 1st GOTIGER player was successfully installed at Chicago ABC Sign and is now live 24/7. Chang said Tiger Party developed GOTIGER after recognising that most DOOH platforms were too complex and required deep expertise to make sense of the dizzying array of options and pricing for DOOH campaigns.

On the GOTIGER platform, advertisers can enter their estimated campaign budget, duration, and target audience and obtain easy-to-understand packages that best meet their needs: one with more prominent, intense placement for a shorter time and another with less prominent placement for a longer time.

The company release states that prices are based on a sliding scale, with the market deciding the price. When demand is high for a specific time, season, or screen, the price rises and when demand is low and more screens are available, the price decreases. It is designed to be easy to use by non-technical staff for scheduling and managing media on any screen, with any device, from anywhere.

Once campaigns begin, GOTIGER provides regular updated playback reports, so that brands can easily monitor and adjust campaigns to meet or surpass campaign goals.

GOTIGER connects brands with signage at high-traffic crossroads, public spaces, commercial buildings, corporate HQs, shopping malls, global expos, and anywhere else with large-scale, high-visibility screens.

GOTIGER is compatible with all operating systems, including Mac OS, Linux, and Windows. It supports almost all creative file formats and programmes – from traditional videos and static images to face and motion detection, interactive visual content, AR and VR, social media engagement, and live streaming. The GOTIGER platform supports 4K ProRes 422/4444 lossless quality @60fps, as well as 3D warping that fits screens in all sizes and shapes. Advertisers can also choose to work with Tiger Party creative and technical consultants to develop the most dynamic, interactive, and immersive campaign possible.