Contracts & Investments

Orienta Cine Advertising installs largest LED screen inside Mumbai mall

The Infinite screen offers an innovate advertising solution to brands for mall branding

Published

September 1, 2020

Orienta Cine Advertising has installed the largest advertising LED screen inside the main atrium of Infiniti Mall, Malad (w), Mumbai.

This screen is 39.4ft (W) X 16.4 ft (H) in size along with an exceptional mega resolution of 4224 PX (W) X 1760PX (H), which brings out the clarity like of real life. With the given size, the company claims this LED screen to be one of its kind the biggest advertising digital display ever installed inside any mall in India yet. This giant media gives an equivalent impact and exposure like of a cinema theater big screen.

“Larger than life visibility, bigger impact and king size grand location is what every brand looks for in any brand campaign. The idea behind installing this giant LED screen named “INFINITE” was to create a landmark in terms of mall advertising. We have been in mall advertising business for many decades, and our entire effort is to provide more and more innovative advertising solutions to brands,” said Ketan B Lakhani, Director, Orienta Cine Advertising.

He added, “With INFINITE screen, we thrive to make and sell concepts to the brands rather than running only commercials. Infiniti mall, Malad atrium is one the biggest mall atrium in Mumbai which provides ample opportunities for brand promotional activities. With INFINITE LED screen standing tall like a king in the mall atrium, I am pretty sure this wonderful collaboration would definitely provide a double bonus to brands.”

Prior to this, the company has installed led screens in Delhi, Kolkata and Bangalore.

Mukesh Kumar, CEO, Infiniti Mall, said, “We are excited to announce the installation of a biggest video wall by Orienta Cine Advertising at Infiniti Mall, Malad. This is a great addition to the mall where not only the brands can advertise their products to the mall patrons, but visitors can also see fascinating performances and programs with greater clarity on this video wall.”

The mall is spread across 12,00,000 sq ft of area and with in-house 200 plus brand stores. The Infiniti mall was chosen as it offers a good mix of target audience to brands of all categories.