Italy’s Media One engages Broadsign for DOOH transformation

Broadsign, the leading out-of-home (OOH) platform, has been selected by Media One, a leader in Italian OOH advertising, to drive business enhancements and power a digital transformation of their key commercial signage assets.

Media One’s network reaches millions of people every day with thousands of static and digital displays located in Italian train stations, along national highways, in bus shelters, and the Rome Fiumicino airport. The company is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy. The digital displays will also integrate with the Broadsign Reach supply-side platform (SSP) to enable programmatic ad sales on the network.

“Broadsign is the ideal partner for helping us manage all of our static and digital signage assets as efficiently as possible,” said Riccardo Parigi, CEO, Media One. “And we’re excited to get on board with Broadsign Reach to offer advertisers more flexibility and the ability to deliver more relevant content than ever through programmatic.”

“We’re delighted to work together with the team at Media One to help them maximise the value of their assets and expand into an exciting new era of programmatic digital media. The addition of Media One’s digital out-of-home inventory to our programmatic supply is exciting, and a great opportunity for all our DSP partners to reach new audiences on the move in Italy.” shared Maarten Dollevoet, SVP Sales, Broadsign.