Moving Walls appoints D Sriram to Its Advisory Board

Moving Walls has appointed ad-tech, marketing and media consultant D Sriram, on the company’s Advisory Board to upscale the business transformation. Sriram is also the current Chairman of Ebiquity China.

Sriram has over 30 years of experience in the media and advertising industry across Asia, having run Starcom Mediavest Group Asia for 7 years and spent the latter half of his career in greater China leading Aegis Group China and being an independent consultant over the course of his career. He was also a part of eBUS, China’s first and only cloud-based advertising delivery system before it was sold to IMD. He later joined Vpon as COO – a leading ad-network and DSP player in North Asia.

“Moving Walls has established a global leadership position in delivering outcome driven marketing campaigns by measuring audiences in the real world and integrating them with the digital world. This has translated into a presence across multiple markets in South Asia, Middle East and Africa. As we enter North Asia, home to three of the largest top 10 OOH media markets globally, we are pleased to announce the appointment of D Sriram to our Advisory Board,” stated Srikanth Ramachandran, Founder & CEO, Moving Walls.

“I’ve long been a fan of the power of data and programmatic buying and the promise it holds of making advertising relevant and useful to consumers, hence more effective for brands. Moving Walls is a pioneer in this space, identifying and solving the problems in the way of making programmatic Out-of-Home (OOH) and omni-channel audiences a reality. I’m delighted to be able to work with them in an advisory capacity and witness firsthand the revolution they are leading in this space,” said Sriram.