OOH Adtech

JK Ads implements Edge1 Outdoor Advertising Software

JK Ads has selected Edge1’s, web-based software to automate its processes rite from landlord management to sales to campaign management to media monitoring till finances

Published

April 9, 2020

M4G Bureau

Kerala based JK Ads, implements Edge1 Outdoor Advertising Software, to manage its growing number of outdoor advertising media sites. Edge1, an India-based outdoor advertising ad tech company brings the power of increasing sales revenue by business process automation to out-of-home advertising businesses.

Edge1 outdoor advertising media management software is helping JK Ads to programmatically set their business workflow to increase their client satisfaction and sales of their outdoor media. JK Ads offer quality outdoor advertising media spaces by applying innovative approaches for their clients. With HQ, in Kollam, they own more than 300 outdoor media spread across Kerala.

JK Ads has selected Edge1’s, web-based software to automate its processes rite from landlord management to sales to campaign management to media monitoring till finances. With Edge1 they are managing their transit, traditional and digital media, all in one software.

Upinder Singh, Project Director of Edge1, says “Our new customer win with JK Ads further demonstrates our position as the market leader in providing outdoor advertising operational analytics, campaign management and business intelligence solutions to outdoor advertising media companies that depend on them. We set the standard for ease and speed of deployment, ease of use, functional depth, end-user adoption, cost-effectiveness in both initial acquisition and ownership over time, and overall ROI. Edge1 delivers on the promise of business intelligence. We are extremely pleased that JK Ads, a leader in traditional out-of-home media in Kerala, has selected Edge1’s platform.”

Only a few months since the implementation officially began, JK Ads has already been automated by Edge1’s Platform. JK Ads is using Edge1’s enterprise resource planning platform for sales proposal generation, real-time availability, media planning, media buying, inventory management, media monitoring, billing, and landlord automation. This consolidation is a core component of JK Ads business transformation project which will deliver market-leading innovation to the Kerala advertising community and revolutionize how out-of-home is planned and traded.