Campaigns

OPPO’s LIT branding

In association with MOMS, the brand lit up the sky in Mumbai for the launch of OPPO Reno3 Pro

Published

March 16, 2020

MOMS Outdoor Media Solutions, the outdoor unit of Madison World for its client OPPO’s latest phone – Reno3 Pro launch put up a stellar drone light show at Marine Drive in Mumbai. The MOMS team was the brainchild behind the planning and execution of India’s biggest drone light show with 256 drones from Russia on 2^nd March 2020 at the Islam Gymkhana, Marine Drive, Mumbai.

256 small quadcopter drones took off to showcase various formations and stimulations. The entire activity was conducted between 7 to 9 pm amidst media and Mumbaikars who were seated on Marine Drive. The drone formations showcased the brand’s love for India with a sign “I love India” along with promoting the brand, while the heart formation was meant for those watching the show to click selfies with the creative. The event was live streamed on brand’s social media pages. Within 32 hours of the drone show, the video went viral garnering 1.1 million views.

Speaking about this humongous launch, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH says, “It was challenging but exciting for MOMS to create a spectacular billboard in the sky to launch OPPO’s latest phone with India’s largest drone light show. We believe it is a first in India.”

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, comments “We at MOMS are driven bypassion more than anything else when it comes to client delight and we were successful in delivering here. The brief was to do a never been seen before astronomical launch. There could not have been a better idea, than this drone activity and it is thanks to the immense trust and faith of the client along with the passion and diehard attitude of our team that has made this launch possible. We faced numerous challenges. The biggest challenged we faced was to get permissions to fly the drones in Mumbai. It was next to impossible, but the team worked their magic and we finally managed to get everything done in time before the dry run. It was an adrenalin rush all through and the final show was worth all of it.”