Campaigns

‘Mission Over Mars’ promos kicked off with a bang

In association with Bright Outdoor Media, OTT brand ALT Balaji captures the imagination of the masses with innovative hoardings to promote its new show

Published

September 17, 2019

M4G Bureau

ALT Balaji is the new OTT entrant to join the outdoor branding race with promos of their show ‘M.O.M – Mission Over Mars’. The national OTT player executed an innovative branding in Mumbai to announce the launch of their new show based on science and space. Rolled out in partnership with Bright Outdoor Media, the brand captured the attention of the masses with motorized innovation that depicts the movement of a rocket along with the lead characters of the show.

The idea was conceptualized to highlight the theme of the based on true events, Mission Over Mars depicts the inspiring story of four women who played a pivotal role in the Mars Orbiter Mission and how they fight both professional and personal battles to emerge victorious and set new milestones for the country.

Executed at prominent locations of the city, including places like Mahim Causeway, the OOH campaigh helped the brand in creating buzz for the show and promote its release date.

For more updates, subscribe to media4growth newsletter – Click here