Orient Electric kicks off awareness campaign

 Launching their latest, Eye Luv, the flicker-free LED, Orient Electric takes assistance from Glo – Out of Home Division of Lodestar Universal McCann,  to show exactly how the brand offers high quality LED. Demonstrating the uniqueness at airport and mall activations, the brand looks to drive trust in their product.

Activations at the domestic airports and malls of Delhi and Mumbai had the Eye Luv product highlighted in comparison with other LED lights. The concept that they were trying to demonstrate was that the new LED lights come with the revolutionary Flicker Control Technology (FCT).

The brand wanted to show that this was a solution against the flickering LEDs that cause eye-strain and many other health problems. Be it visible flicker or invisible flicker (flickering with high frequency that is not visible to the naked eye), it causes eye fatigue and many health complications.

The brand representatives allow the customers to capture the regular LED and the Eye Luv series in slow motion to identify the flicker-free property of the new product. By demonstrating the difference and educating the customers about the hazards of the regular LED, and the benefits of the Eye Luv product, the brand aims at driving more sales and convert a huge audience towards this new technology.

The campaign covered TGIP, Ambience Vasant Kunj, Pacific, MGF & Shipra Mall in Delhi and Infinity Malad, Infinity Andheri & Vivana Mall Thane in Mumbai. The campaign has been running from 18th July and will continue till 25th August; spanning 14 days in prime locations. By covering malls and the airports of the respective cities, the brand managed to increase the frequency of engagement with the campaign as well.

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