Brand Insights

White Rivers Media wins O-Line-O’s marketing mandate

The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH

Published

June 20, 2019

M4G Bureau

O-Line-O, which is positioned as ‘Digital India Ki Apni Dukaan’ and offers personalised assistance, EMI card benefits and other services, partnered with Mumbai and Gurugram-based advertising agency White Rivers Media to devise their branding identity, go-to-market launch strategy and beyond. The agency will be marketing the brand via aggressive programmatic The White Rivers digitacampaigns, coupled with Radio and OOH. The brand will be marketed seamlessly across the best of both online and offline worlds.

Shrenik Gandhi, CEO & Co-Founder, White Rivers Media, spoke about O-Line-O’s unique brand story. “The sheer potential of this idea excited us, along with the opportunity to be involved at the brand-creation stage. We have been working closely for two months to ensure that we bring O-Line-O to life at the scale that it deserves. It was thrilling to create a user journey that’s both online and offline, so that the marketing reflected the core mission of the brand itself! O-Line-O truly is a testament to the vision, unity, and tenacity of the Indian mobile retail community, and their ambition to not just survive the online trend, but outshine it with their impeccable service standards.”

Speaking about O-Line-O’s association with White Rivers Media, Vibhooti Prasad, CEO of O-Line-O stated, “‘O-Line-O is our brainchild and I’m really glad that so many mobile retailers across Mumbai came forward to support this initiative. White Rivers Media has played a vital role in establishing this brand across platforms and will always be considered as a part of O-Line-O’s family. We are planning to expand beyond Mumbai, and take this journey to 200+ stores very soon, and White Rivers Media will continue to show their data-driven creative support to us.”

The White Rivers Media team has also created O-Line-O’s brand video which was released at the media launch event and published digitally thereafter. The brand ad efficiently explained how O-Line-O came into existence and what it offers. The launch communication of the brand ad is “Chalo Connection Banao!”