Hamam Waterproof Saree campaign is the only Indian shortlisted entry at Cannes Lions 2019

Cannes Lions has announced the first shortlisted entries from three different categories ‘Glass’, ‘Innovation Lions’ and ‘Titanium Lions’ categories. And the only Indian entry to get shortlisted in this year Cannes is the Unilever Hamam’s Hamam Waterproof Saree, in the category of ‘Glass: The Lion For Change’. This initiative was rolled out Feb 2019 during Kumbh Mela.

The activation was initiated by Ogilvy, Mumbai, India on the occasion of Basant Panchami where waterproof sarees were given to women pilgrims bathing at the ghats as part of the Kumbh celebrations. This was part of the brand’s message of #GoSafeOutside addressing women.

The shortlisted entrants will present their work directly to jury members, in front of a live audience, from Monday 17 to Wednesday 19 June 2019 and the winners will be announced onstage on Thursday 20 June.

Simon Cook, Managing Director, Cannes Lions, said, “We’re delighted to announce the first shortlists that represent the best in creativity from across the globe in these three highly competitive categories. Live judging allows more Cannes Lions delegates to gain insights and learn what creative excellence look like.”

Jaime Robinson, Chief Creative Officer of Joan Creative and this year’s Glass Lion Jury President said, “This year’s best work was a combination of powerful stories and really genius media-tweaking ideas, all hell bent on challenging norms. I think we’re all dying to get into the jury room, learn more about the shortlisted work, and of course, discuss!”