Laqshya Media Group takes up title sponsorship of OAC 2019

Laqshya Media Group, one of India’s foremost OOH advertising entities with diverse businesses ranging from traditional and transit media ownership, and media planning and buying solutions to experiential solutions, and integrated media solutions, has taken up the title sponsorship of the upcoming Outdoor Advertising Convention (OAC) that will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 26-27, 2019. Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership.

Sharing his perspective on Laqshya Media taking up the title sponsorship of OAC 2019, Alok Jalan, Managing Director, Laqshya Media Group told Media4Growth that the knowledge leadership the convention provides to the Indian OOH industry resonates with his group’s concerted efforts to maintain the highest OOH business standards in delivering key solutions to the advertising clients through continuous learning, knowledge exchanges, competitive benchmarking of business practices and creative thinking. “I have personally participated in the annual OAC for many years, and I believe the insights gained from the knowledge sessions in the convention are vitally important for our industry. It is indeed a privilege to be associated with OAC 2019 as the principal sponsor. We are looking forward to a great convention.”

The two-day convention will feature presentations and panel discussions by leading brand marketers, global OOH leaders, technology experts, consultants, among others. The event is expected to draw the participation of 600+ heads of OOH Media Owning Firms, Specialist OOH Agencies, Brand Marketers, Civic Authorities and a gamut of OOH Solution Providers.

Several interactive contests have also been planned at the convention including the popular Quintessential OOH Quiz.

The Convention will be complemented by the OOH Expo where cutting-edge OOH solutions spanning digital displays, content management software and materials will be exhibited.

The Outdoor Advertising Awards (OAA) 2019 function will be held at the same venue on the evening of July 27. The awards function will be the culmination of the OAA contest that will be announced soon.