Audience Data & Measurement
TV+OOH Impression in Week 14 = 15.33 billon: BARC India report
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
BARC India has revealed the viewership data of Week 14 of 2019 i.e. Saturday, 30th March 2019 to Friday, 5th April 2019 reporting 15.33 billion total impressions of TV + OOH, wherein the sole TV impressions are 15.17 Billion. The data showcases the list of Top 10 Advertisers, Top 10 Channels and Top 10 Brands across genres on the weekly which can be further diversified into different genres. The data include the study conducted amongst India Urban 2+ Target audience.
The list of top ranked advertisers includes RECKITT BENCKISER (INDIA) LTD, HINDUSTAN LEVER LTD and ITC LTD respectively. And the top brands include Lizol, Lalitha Jewellery and Dettol Liquid Soap.
BARC India had launched its Out of Home (OOH) TV viewership measurement service in 2018 and starting this year, BARC India integrated TV and Out of Home TV viewership in its BARC India Media Workstation (BMW) software. This first of its kind integration of in-home and OOH TV viewing, that allows BARC India subscribers to understand the overall viewership garnered on TV and the combined impact of the two mediums.
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