Campaigns

Animal Planet, L&T Metro Rail Hyderabad on ‘save the tiger’ drive

The month long campaign on the Hyderabad Metro spreads awareness among the citizens of Hyderabad about the declining tiger population

Published

February 15, 2019

M4G Bureau

Wildlife channel Animal Planet has joined hands with L&T Metro Rail (Hyderabad) Limited (L&TMRHL) to sensitize the citizens of Hyderabad on the importance of tiger conservation. Having begun on February 13, 2019 and running for a month, the campaign run by Animal Planet on the & L&T Metro Rail Hyderabad network highlights the alarming situation of global tiger population in the wild which has fallen by 96% over the last century.

Speaking about the initiative, Zulfia Waris, Vice President, Premium & Digital L&T Metro networks, Discovery Communications India, said, “Tigers – the revered specie, is in real danger of getting extinct. It is disturbing to know that as few as 3,900 are left in the wild across the world. With almost 57% of them in India, it is imperative that every Indian is sensitised about this fact so that more and more of them can join hands with us in our endeavor to double the size of tiger population by 2022. I am delighted that L&T Hyderabad Metro has joined forces with us in this important initiative.”

KVB Reddy, MD & CEO, L&TMRHL said, “Hyderabad Metro Rail Project is the world’s largest Public Private Project in the sector. Our cumulative ridership has crossed more than 43 million and we are happy that Hyderabad has embraced metro rail as a comfortable, convenient, fast, safe and eco-friendly travel mode. L&TMRHL is committed to social causes and initiatives and has been involved in many such activities. When Discovery approached us to join hands with an aim to create awareness about tiger conservation, we readily accepted it as we truly believe in the cause of tiger conservation. This initiative will play a crucial role in ensuring that the citizens of Hyderabad become aware about the alarming situation of decreasing tiger population and be sensitive towards the global conservation project. I am glad that lakhs of our metro rail passengers who travel everyday will learn about the campaign, and I am sure will pass on this important message far and wide.”