Brand Insights
Dixcy Scott ties up with Zee’s Maharashtra Kushti League as Presenting Sponsor
In association with Madison Media, the brand will execute various on-ground branding initiative during the league
Dixcy Scott and its media agency Madison Media confirms that Dixcy Scott is the Presenting Sponsor of Zee’s Maharashtra Kushti League (MKL 2018). Dixcy Scott will be the sponsor on-ground and on-air of MKL and will also be lead sponsor for the team from Marathawada, Veer Marathwada. As a part of this association, Dixcy Scott will be promoting their brand TVC – Fully Elastic Fully Fantastic with brand endorser Salman Khan.
Wrestling (Kusthi) is the oldest sports in India and integral part of the Maharashtrian legacy and intrinsic to most households in the region and Maharashtra being a key market for brand Dixcy Scott, the client and the agency decided to partner this, first of its kind property, in a big way. The brand’s proposition is fantastic elastic, through the tagline, Fully elastic, fully fantastic and since Kushti the sport also involves stretching of the body by athletes, this association was more attractive.
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