Macromedia installs Efi Reggiani Renoir Next 340

Macromedia Digital Imaging has taken a further step toward eco-friendly OOH printing by installing Arrow Digital’s high-speed state-of-the-art Efi Reggiani Renoir Next 340. Macromedia has installed the Reggiani machine to cater to the digital soft signage and textile demands of corporates and high-profile customers. Naresh Kumar Dasari, MD, Macromedia Digital Imaging, said: “We have added Reggiani to our portfolio to fulfil the ongoing soft signage demands and to extend our portfolio to exhibition backdrops, light boxes, flags, building wraps, tear drops, tents, durable outdoor advertising materials and much more. As the demand for green technologies and products is booming, this printing machine addresses all the needs and demands of our high profile customers. With high speed and no compromise on quality, we will hit the maximum demands of our corporate customers and brands, and be way ahead of the competition.”

Arrow Digital added, the EFI Reggiani Renoir Next 340 textile printer is ideal value for aggressively developing and driving more profitability into soft-signage operations. Users can print dazzling displays, high-density backlit signs and more with ultra-high resolution four-colour printing. It prints direct on textile or indirect via transfer process, leveraging the type of versatility that allows for more jobs on different materials including economical or lower-cost substrates. Users can create soft signs and fabric displays that retain the drape and soft hand customers prefer. Produce graphics that can be washed and dried without wrinkling, folded without leaving marks, and can be reused.

Other features are:

• Dramatic 4-colour printing with a wide colour gamut and deep colour saturation for exceptional fabric display graphics

• Ultra-high resolution of up to 2400 dpi and four level grayscale printing with 4pL to 18pL drop sizes. The printer is ideal for the production of flags, banners, backlit displays and other high-end display graphics.

• Print direct to textile or transfer paper with the ability to changeover from one to the other.

•  Auto print head cleaning station to increase printer uptime.

•  Capping station to keep the system up and running.

• Patented ink recirculation system for improved ink yield.

•  Wrinkle-detect system to protect against costly repairs due to head strikes.

•  The water-based inks help to reduce environmental footprint and the speed is making our customers very happy too.

Naresh added, “We will now be able to work with lightweight, textile-based materials that offer environmental and logistical benefits, including easy and economical delivery and installation. The ultra-high resolution, deep colour saturation, sharper, richer blacks amazed us. The colours are indeed very vibrant and appeared as if it were painted on the fabric which help in back lit applications. Having Arrow Digital as our partner gave us immense confidence to move forward with this cutting edge technology along with many other printers at Macromedia pan-India. Arrow’s knowledge in dye sublimation and digital textile applications have helped us move forward sooner than later and look forward to adding more green technologies and products in the near future to drive our growth.”