Campaigns

Skinn by Titan wafts gently in the outdoors

OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign

Published

September 17, 2018

Titan’s perfume brand Skinn has partnered with OMI, the outdoor agency arm of Laqshya Media Group, to launch and execute a campaign for their newest brand of fragrance for men and women, Amalfi Bleu.

Amalfi Blue is the newest range from Skinn inspired by the fresh Mediterranean breeze and captures the spirit and takes you to Amalfi Coast.

Skinn by Titan has always been one of the most liked perfumes and elevates every day to extra ordinary. Made by celebrated perfumers in France, the range is crafted to last longer. The collection offers an assortment of scents, including woody, spicy, citrusy, floral, musky and fruity fragrances.

A 3-week campaign was launched to announce this offering on OOH. OMI deployed a mix of media vehicles like impact imagery sites, mall facades and digital screens to reach out to the TG. Since the perfume is inspired by Amalfi Coast, one of the most popular destination in Italy, some selected media assets where also picked from airports like Delhi to give a boost to the campaign imagery. The campaign made its presence felt in key markets like Delhi NCR, Mumbai, Bengaluru, and Kolkata ensuring a no-miss visibility overall. The creative represents a refreshing blue which is more than soothing for the TG’s visual consumption.

Speaking on the campaign, Naresh Bhandari, COO, OMI, said, “We are happy to have partnered with Titan for Skinn this time. The range is dynamic and very vibrant. We selectively handpicked media assets as per their TG and are glad to have offered them a very good visibility. The brand looks great on the media assets that we chose for them and are creating a very good impact”.