Creative Concepts

Ocean invites entries for annual digital creative contest

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

Published

September 6, 2018

Rajiv Raghunath

Eighteen expert judges are seeking bold, original ideas in Ocean’s annual search for the best DOOH creative concepts. Brands, agencies and creative teams have until Friday, September 7 to enter the ninth annual competition.

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK.

The 2018 judges who will decide this year’s winners are Aaron Goldring, Executive Creative Director, Partners Andrews Aldridge; Ann Wixley, Executive Creative Director, Wavemaker UK; Nina Taylor, Creative Director, OgilvyOne Worldwide; Emma Gardner, Managing Partner of Elvis; Gareth Orr, Managing Partner, head of OMD Create; and Jacob Björdal and Jim Nilsson, senior creatives at McCann London.

Also joining the panel are Sam Gibbs, Emerging Technologies Director at Grey London; Rapport’s Managing Director Chris Marjoram and Head of Strategy Claire Kimber; Kinetic’s CEO Stuart Taylor and Dominic Murray, Group Creative Account Director; Posterscope’s Managing Director Glen Wilson and the head of data and innovation Nick Halas; Talon Managing Director James Copley and Talon’s Creative Solutions Director Jay Young; DailyDOOH Editor-in-Chief Adrian Cotterill; and Ocean CEO Tim Bleakley.

Bleakley said: “Ocean continues to invest in this competition to draw a new wave of global creative talent into digital out of home, to evolve the opportunities open to brands and to ensure that we market and implement every creative possibility to the highest standard. Entering our competition is simple, but the rewards are rich. All you need to compete is a bold idea.”

This year concepts will be segmented by brand or charity during the judging process.

New for 2018 alongside the usual competition, Ocean is also seeking ideas which align brands and charities with its Ocean for Oceans initiative which is using Ocean’s screens to help turn the global tide on plastic polluting the world’s seas.

Last year’s winners included WCRS for Sky Ocean Rescue: The Ocean’s Biggest Threat which marked World Plastic Bag Free Day in July 3, and MullenLowe London for Dulux’s Let’s Colour and Persil – Get Out Here.

Previous winners include WCRS for the Born Free Foundation and Women’s Aid, and British Airways. Both went on to win coveted gold and silver Cannes Lions for their submissions.

It is free to enter Ocean’s competition (http://www.oceanoutdoor.com/digital-competition/how-to-enter/). The winners will be announced at a prestigious industry awards ceremony at the IMAX in London on October 11.