Contracts & Investments

Ocelot Partners to acquire Ocean Outdoor for £200mn

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

Published

March 2, 2018

M4G Bureau

Ocelot Partners Ltd, a publicly-listed acquisition company in the UK that was formed in March 2017 to undertake an acquisition of a target company, has entered into a definitive agreement to acquire Ocean Outdoor from investment funds managed by Searchlight Capital Partners, L.P. for an enterprise value of £200 million. Ocean is a pure play operator of premium DOOH advertising in the UK.

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences. The OOH major has assets covering the key cities and retail centres of the UK, including London, Manchester, Birmingham and Glasgow.

Ocean operates the UK’s most prominent outdoor advertising locations, including Landsec’s Piccadilly Lights, BFI’s London’s IMAX, Westfield’s Holland Park Roundabout and the Birmingham Media Eyes, amongst others. Ocean’s pioneering content partnerships, such as their work with Team GB for the Summer and Winter Olympics, and their innovative collaboration with the British Fashion Council and the BBC, represent ground-breaking initiatives for the sector.

Ocean’s Chairman, Tom Goddard commented, “I am very excited about the opportunities this creates for our team and for our partners. I believe the combined talent and experience this brings together will underpin a period of sustained growth.”

Tim Bleakley, CEO of Ocean said, “The appeal of this opportunity for the Ocean brand to be at the vanguard of championing growing audiences, increased advertising effectiveness and creative digital innovation for the OOH sector is compelling.”

“We wish to thank Tom, Tim, Stephen and the entire Ocean team for our outstanding partnership that created significant value over the past three years,” said Oliver Haarmann, Founding Partner of Searchlight. “We are pleased to see Ocean maturing into a listed company with the resources to accelerate the team’s long-term growth strategy in digital out-of-home media. We wish them the best of luck for a successful future!”

The transaction is expected to close in the first quarter of 2018, subject to customary closing conditions.