RadioLocus augmenting OOH audience density monitoring

Tech firm RadioLocus, based in Mumbai, is coming up with analytics to gauge audience density at OOH locations. Harshal Vora, Founder of RadioLocus, explains that the tech firm “provides cost-effective, scalable, automated analytics with reporting solutions which can be utilised by clients to determine placement of media sites, media planning as well as engagement of customers through a digital platform which streams media content remotely without the need of a network connection or app download’’.

Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points and taps into indoor and outdoor environments with technologies like Bluetooth, Wi-fi, GSM or GPS – based tracking capturing data such as dwell-time and conversion rates which gives insights on audience movement. The insights would help in improving the marketing strategies and changing the angle of campaign placements.