Republic goes outdoor to highlight channel’s leadership position

TV news channel Republic TV took the OOH route to highlight the channel’s high viewership and success in the first 100 days of its existence. Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru.

Laqshya Solutions selected high visibility media units as well as cluster sites. Speaking about campaign, Jalaj Pathak, Vice President, Laqshya Solutions said, “We are thrilled to have partnered with Republic TV for their new campaign that successfully conveys their 100 days of market leadership. We are very proud to have associated with them on their successful journey. The team at Republic is a bunch of passionate people and our team is excited every time we partner with them. Our aim in hand was to zealously convey the Channels success to its target audience by bringing the best carved media plan. The team has worked seamlessly to transform the same precision on the OOH communication”.

Speaking about the success of the campaign, Vikas Khanchandani, CEO, Republic TV said, “It has been a pleasure to be associated with Laqshya team, as they have put in optimum efforts to execute the campaign successfully. The campaign was live on Impactful media assets and the visibility is prodigious”.