Vodafone celebrates environment-friendly Ganeshotsav

Vodafone India rolled out a unique initiative called ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary Ganeshotsav celebrations in the city. Vodafone’s Maharashtra & Goa circle partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help citizens across the city celebrate and immerse Ganesh idols in an environment friendly manner.

Vodafone set up ‘Vodafone Eco-Ponds’, a temporary water tank setup equipped with a promoter and a life guard at 8 Vodafone stores across the city where Ganesh idol ‘visarjan’ could be conducted.

Vodafone stores located at JM Road, Hirabaug, Wakdewadi, Aundh, Karve Road, NIBM Road, Kalyaninagar and Kharadi were equipped with Vodafone Eco-Ponds

Speaking about the initiative Ashish Chandra, Business Head, Maharashtra & Goa Circle, Vodafone India said, “Ganeshotsav is one of the most celebrated festivals in Pune and being the 125th anniversary this year, it made it even more special. As much as we feel part of this festive buzz, we are aware of the impact, festival leaves on the environment. PMC along with NCL were in the forefront in encouraging people to undertake immersion at home in order to keep water bodies from polluting. Vodafone is extremely happy to support them with our ‘Vodafone Eco-Ponds’ initiative that aims to reach out to as many citizens to help them carry out Ganesh Visarjan in an eco-friendly manner.”

Dr Shubhangi B Umbarkar – Senior Scientist, Catalysis Division – CSIR National Chemical Laboratory said, “First I would like to thank Vodafone team on behalf of NCL for coming forward to promote the “Eco-friendly Ganesh Visarjan” process developed by NCL. This is social project on which CSIR NCL worked for almost three years in collaboration with PMC. Already last year many people have given positive response and around 25-30000 people have implemented it at home. But looking at the population of Pune city, this number needs to increase multi fold and I am sure initiative taken by Vodafone will have positive impact in achieving this goal.”

Suresh Jagtap – Joint Commissioner Solid waste Management Department – Pune Municipal Corporation said, “The response from Punekars to our new method of Ganesh Visarjan that was developed by NCL was overwhelming. Citizens are now more conscious of their environment and are eager to adopt new methods that have a positive result on it. I appreciate Vodafone for having come up with such a unique initiative and would like to thank them, for extending a helping hand in promoting eco- friendly method of Ganesh Visarjan.