Veet hits the streets as summer sets in

Veet, the hair-removal brand owned by Reckitt Benckiser, launched an outdoor campaign featuring Bollywood star Shraddha Kapoor for its all new Veet for Underarms. Laqshya Solutions has planned and executed the three-week, multi-city campaign. The campaign was targeted at women in the 16-30 age group, especially in congregation points in Tier 1 & 2 cities.

Laqshya Solutions used high impact billboards as well as bus shelters and media at Metro stations to build a highly visible outdoor presence for the brand.

The campaign has been successful in reaching out to the TG with the brand message of how important it is to look good and stay confident. The high decibel campaign was rolled out in the North, East and West covering markets like Delhi NCR, Pune, Nasik, Aurangabad, Kolkata, Howrah, Patna, Durgapur, Nagpur, Agra, Lucknow, Kanpur, Varanasi, Bareilly, Dehradun, Gorakhpur, Ambala, Ludhiana, Chandigarh, Patiala, Meerut and Ghaziabad.

Speaking about the campaign, Atul Shrivastav, Group CEO, Laqshya Media Group said, “We are extremely delighted to have offered them another striking campaign which is very high on visibility and capable of garnering a lot of buzz for the brand. The client’s brief was very clear and that helped us in delivering a simple yet powerful campaign. We are happy to see the media strategy and plan delivering such a positive effect on the streets.

Although the brand would be visible for three weeks, the impact of the campaign will stay much longer as we have worked on a dual reach-frequency proposition for them. The team, right from media planning-strategising to buying and executing the operations, has put up a flawless show which am very proud of.”