Campaigns
Alia Bhatt gives HUL’s Lux a refreshing presence in the outdoor
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the’Be Fresh. Be Fragrant’ proposition
Bollywood star Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the ‘Be Fresh. Be Fragrant’ proposition through the HUL brand’s OOH campaign that leaves a refreshingly green hue on Mumbai’s OOH landscape.
While it was Leela Chitnis who featured in the brand’s first ever advertisement (in 1909) as the brand ambassador, there have been many others like Madhuri Dixit, Juhi Chawla, Aishwarya Rai Bachchan, Priyanka Chopra, Katrina Kaif, Asin and Deepika Padukone who have been the faces of the brand.
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OAC
Kaushik Chakraborty of Tata Capital to join OAC panel discussion on AI-led OOH future
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Campaigns
Blinkit and Maybelline’s smudged billboard
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Creative Concepts
Superman takes flight on Mumbai’s Bandra-Worli Sealink
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OAC
Lumina Display Systems to showcase cutting-edge digital signage solutions at OAC Expo 2025